GWEI - Google Will Eat Itself

feat. Alessandro Ludovico vs. Paolo Cirio

Net.Art, digital Actionism / Media Hacking, mixed Media, 2005

We generate money by serving Google text advertisments on our Websites. With this money we automatically buy Google shares. We buy Google via their own advertisment! Google eats itself - but in the end "we" own it!

By establishing this model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model.

After this process we hand over the common ownership of "our" Google Shares to the GTTP Ltd. [Google To The People Public Company] which distributes them back to the users (clickers) / public.

GWEI - Google Will Eat Itself was exhibited in a Solo-Exhibition at "The Premises" Gallery in Johannesburg and at "Neurotitan" Gallery in Berlin

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