Microstyle bold Font, 125% streched
- the first street-gang on the internet
Swiss glacier 1996
[etoy.Business-Card | etoy.Sun-Glasses], 1996
DadaPop Helicopter Videoclip (32MB) / .zip
Hans Bernhard Lecture
Leaving Reality behind - The Book
was the first streetgang on the internet, a glamourous boygroup
consisting of designers, architects, popstars, marketing agents
and systems engineers/coders with a strong corporate identity and a network of global corporations and agents. The main corporate slogan: leaving
is a controversial global player online since 1994. The etoy.HOLDING focusses on strategic investments, finances, legal disputes and global trademarks (China, U.K., EU, Kazahstan, Malaysia, Mali, el. al.)
the corporate structure to maximize cultural value and pervert legal systems: the final
links in the value chain. For etoy the dramatic problems of globalization
are not to be solved by simply rejecting global markets and legal systems. Economic
exchange drive companies, culture, individuals and politics. By sharing risk, resources, maintaining a strong brand and maximizing
the shareholder value, the etoy.CORPORATION seeks to explore
legal strength and social, cultural and financial value.
etoy is the author of infamous projects such as: the etoy.TANK-SYSTEM, the digital hijack, etoy.SHARES, etoy.TANK-17, TOYWAR.
2003 HarperCollins published "Leaving reality behind", a book about the history of etoy, eToys and the Internet, written by Regula Bochsler and Adam Wishart.