Installation
Title:
GWEI - Google
Will Eat Itself
Gallery
Installation
5 Overhead
Projectors with foils (diagrams) and 6
Diagrams Ink on Paper mounted on 12mm chipboard,
Plasma
Screen
Authors: Hans Bernhard & Alessandro Ludovico
Location: The Premises Gallery,
Johannesburg,
March/April 2005
Pragmatic, diagramatic, schematic,
dramatic.
A
3-dimensional representation and
visualisation of the digital
project GWEI - Google Will
Eat Itself. Attack-plan, Web-Structures
& digital
advertisment mechanisms.
GWEI -
We
generate money by serving Google text advertisments on a series of hidden
websites. With this money we automatically buy Google
shares via our swiss e-banking account. We buy Google via their
own advertisment! Google eats itself - but in the end we'll
own it!
By establishing this autocannibalistic model we
deconstruct the new global advertisment
mechanisms by
rendering them into a surreal click-based economic
model. We inject a social virus ("let's share their shares")
into their commercial body hidden under a polite and friendly
graphic surface.
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