GWEI Installation Madrid

GWEI at Derivart Madrid
Photos Courtesy of Derivart Madrid

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GWEI - Google Will Eat Itself

Museum Installation

5 Overhead Projectors with foils (diagrams)

Authors: UBERMORGEN.COM, Alessandro Ludovico, Paolo Cirio

Location: Derivart, La Casa Encendida (Madrid)

Pragmatic, diagramatic, schematic, dramatic.

A 3-dimensional representation and visualisation of the digital project GWEI - Google Will Eat Itself. Attack-plan, Web-Structures & digital advertisment mechanisms.

GWEI - We generate money by serving Google text advertisments on a series of hidden websites. With this money we automatically buy Google shares via our swiss e-banking account. We buy Google via their own advertisment! Google eats itself - but in the end we'll own it!

By establishing this autocannibalistic model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model. We inject a social virus ("let's share their shares") into their commercial body hidden under a polite and friendly graphic surface.

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