WWW.HANSBERNHARD.COM

 

 

HANS BERNHARD, 2000-2002 texts
2002_RACE_CLASS

 

 




 +++ unfinished +++ unfinished +++ unfinished +++

 +++ unfinished +++ unfinished +++ unfinished +++


 dear creamerZ

 as discussed with karin from b-city, here my text concerning
 the reception of products by ubermorgen.com within the realms
 of the global net.art and media art scene and the conflict of
 global brands such as etoy.com and RTMark.com eating products
 of people working horizontally within our net"works". we split
 the text in two parts in order to work out our two arguments.






 vienna, november 2002


 CNN, UBERMORGEN, RACE AND CLASS!


 how mass-media products by ubermorgen are consumed and 
 received within different communities, with a focus on
 the global media art community mailinglists
 

 during our top-internet hit [V]ote-auction in the year 2000
 [1] , global mass-media including the CNN [30 min. special feature 
 on voteauction "burden of proof"] and all relevant news media of 
 the western and eastern world have reported in different forms and 
 from different viewpoints on ubermorgens [2] business-stunt. 
 approximately 500 million people have been in contact and sometimes 
 in conflict with this "message". we have reached people from all social
 and economic levels in almost all countries of this world.

 within the eastern and western media art community, the ubermorgen 
 holdings sub-company voteauction ltd [sofia/bulgaria] would send
 out their press-releases to the respective mailinglists [7-11, 
 syndicate, rhizome, empyre, nettime, rohrpost...]. worst case 
 scenarios were lists such as nettime, where the postings would
 be considered trash or simple announcements [obviously the 
 "moderators" are not capable of differentiating spam and a different
 approach towards discourse, for example in the form of a press-
 release]and would be sent out with massive delay. for this reason, 
 ubermorgen content was not delivered and could therefore not be 
 discussed by the media art community. now, many people from this 
 scene have never learned that [V]ote-auction was a collaboration 
 between james baumgartner [the founder] and ubermorgen. they 
 considered [V]ote-auction to be a business-venture, which it 
 actually was! business art and legal art by ubermorgen seems to
 be too difficult or too primitive to be received by this .net
 population. other lists would simply forward the press-releases
 through to their users without getting much discussion.

 today, 2 1/2 years after the action, ubermorgen holds talks all
 around the world and presents [V]ote-auction, the foriginal 
 documents [court documents of the case] and tv-material such as
 the CNN tape [pure pop!]. it is very well received by the live 
 audiences, although the seriousness of the project and business-
 venture seems to be too much reality for almost all spectators,
 so they prefer to laugh rathern than think and be confronted by
 the reality: "bringing capitalism and democracy closer together"
 with a market orientation and media hacking strategies.



 how strong brands such as RTMark.com and etoy.com eat others 
 fruit and sweat

 do a search on google for voteauction, and then try to find 
 the credits for ubermorgen [hans bernhard [7,8] and lizvlx] on the
 RTMark web-site [3], very hard to find! it took us 2 months of 
 negotiations with RTMark just to get a mentioning, a link is 
 still not in there]. in the now more prominent french-version, 
 ubermorgen is not even mentioned at all. [4,5]

 ubermorgen took the beating and most of the heat for the 
 [V]ote-auction project and james took some more heat for his 
 "naive" talking to the US feds. we are sorry about this. we told 
 him to not talk about the user database to the FBI. he has
 support by the ACLU and EFF and does local fundraisers, and he 
 always gets proper credits all over the place. 

 as far as we are informed RTMark.com took no legal heat at all, 
 they just claim the project to be "theirs" [at least people perceive 
 it that way, although they use the trick with the funds, but it
 would be dishonest to excuse it with such a trick. it is about who 
 speaks where, and whom the people believe and what ressources 
 the journalists use!. and to have james as an 
 RTMark.AGENT, come on! he was able to create something fucking 
 genius like voteauction, for what does he need RTMark.com? to 
 loose his credits? [sorry, cynical]

 we pushed [V]ote-auction to the limit so it could get exposure 
 on CNN, so it would be in practically ALL MASS MEDIA GLOBALLY for 
 over 3 months. without our tactical intelligence and our nerves, 
 this project would have died right after it got some press. 
 but no! it became one, if not the biggest fucking MEDIA HACKING 
 stunts of the last years! 1000s of articles, tv and radio shows... 

 we got threatend and physically and digitally spammed by the 
 CIA, the FBI, by janet reno and 13 very very agressive state 
 attorneys with legal documents and court orders, our provider was 
 sued in 4 cases as we were all sued personally many times. i had 
 my attorneys investigate the possibility of extradiction. we 
 invested over 4 months, fully dedicated to this project. we were 
 near bankrupcy at the end. your, rtmarks support was 1 press-
 release, some press-consulting for james baumgartner in the early 
 stages [james is the inventor of the vote-auction idea and the 
 creator of the first web-site], and to connect james baumgartner 
 with hans bernhard, for which we are very greatful.


 we think we deserver the proper credits for the whole project 
 and for the risks and "creative" work we did and we deserve
 not to be misused the way you do it on your web-site and in your
 presentations!


 because in our work, the projects themselves are more important 
 than our own label [ubermorgen or hans bernhard or lizvlx], we 
 don't push ourselves into the foreground. but this makes us and 
 our projects [voteauction, NAZI~LINE, ipnic.org,....] extremely   
 vulnerable to people like RTMark and etoy, always pushing your the
 label ontop of everything, as a core strategy. for me, these strategies
 is based on TAKING, rather than the GIVING or SHARING! and this gets 
 problematic within a network of people working/giving for "free" 
 on projects together and exchanging free and open information!
 i am not naive about it, but for me there is a line between fair
 use/natural opportunism and unfair and strategic misuse.


 another example, WTO / CILS salzburg [6], we financed the action,
 we invented the dr. andreas bichlbauer character [and you later
 turned him into andy bichlbaum, instead of having a collective
 virtual character together!], we gave you access to our 
 infranstructure and know how. and what comes back, a correct link 
 on the web-site, but no mention at all in the bloody video your 
 acolytes show all over the place [transmediale.de, d-i-n-a.net/
 campobasso, etc..].. oh man! this is not good. i get very upset
 every time i have to see this funny video. is it asking for too 
 much to include your partners, sponsors and friends?

 i expect proper credits, disclosing the real facts about who and 
 what, or then making an obvious joke about it so people can understand 
 and laugh. 

 i also would expect from you to immediately change the necessary 
 web-entries, meta-tags and site-descriptions, and to not misuse our 
 material, especially on the U.S. market, but also in europe, and to 
 change your strategy in terms of presenting [V]ote-auction. the best 
 would be to close the fund and to remove the material, we would be
 glad to host it on the vote-auction.net/voteauction.biz [and maybe 
 soon voteauction.com and vote-auction.com] web-site.


 but most important, i would like to start a general discussion on 
 rohrpost, syndicate, empyre, 7-11, rhizome, betacity or nettime 
 about the powerful labels such as RTMark.com and etoy.com and their
 misuse of "our" net"work". personally, i start to distrust this 
 net/work and all the collaborations. and again, that makes me very sad! 

 i see no other possibility than finally going solo, doing products 
 and project simply under my name, to not have such problems and 
 the frustrations in the future. but isn't that totally fucked?
 
 i would love to hear other peoples opinions or strategies on 
 above mentioned problems and cases.


 
 
 
 [1]  http://www.vote-auction.net 
 [2]  http://www.ubermorgen.com
 [3]  http://www.rtmark.com
 [4]  http://www.google.com/search?hl=en&ie=ISO-8859-1&q=voteauction
 [5]  http://www.rtmark.com/voteauction.html
 [6]  http://www.theyesmen.org/wto/
 [7]  http://WWW.HANSBERNHARD.COM
 [8]  http://WWW.HANSBERNHARD.COM/introduction.html
 
 

 +++ unfinished +++ unfinished +++ unfinished +++

 +++ unfinished +++ unfinished +++ unfinished +++

 
 

 

 


copyright 2002 HANS BERNHARD